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LinkedIn is no longer just a place for resumes. For modern founders and operators, it has become a high-leverage platform for building trust, growing a network, and generating qualified pipeline. No paid ads. No mass outreach.
With the right strategy, it is possible to close $100K or more in revenue using brand and engagement alone.
This isn’t about going viral. It’s about showing up consistently, sharing real value, and creating conversations that lead to deals.
Here’s how to do it.
1. Your Profile Should Convert, Not Just Inform
Think of your profile as a landing page. When someone lands on it, they should instantly understand who you help, what problem you solve, and how they can take the next step.
Update your headline to speak directly to your ideal audience. Your title is not enough. Use your banner and “About” section to reflect the specific pain points you solve.
Pin one or two posts that show results or insight. Add a clear, simple call to action. For example, you can invite visitors to message you for a free resource or guide.
2. Comment Before You Post
Posting alone is not enough if no one sees it. The algorithm rewards those who engage with others first.
Start by identifying a small list of creators your target audience already follows. Show up under their posts with thoughtful, relevant comments. Do this daily.
These comments can build visibility, spark replies, and even turn into your own future content. This habit also increases the chances your own posts will perform better once you start sharing.
3. Start Conversations Like a Human
Skip the cold pitch. Instead, take a more personal and thoughtful approach:
- View the person’s profile
- Like or comment on something they’ve posted
- Send a connection request with context. For example: “Really liked your post on hiring. I work with early-stage teams and thought it made sense to connect.”
- Follow up with something valuable. Not a pitch. Try offering a relevant checklist, framework, or idea that fits their challenges.
This creates a warm conversation instead of a cold interruption.
4. Focus on One High-Signal Post per Week
You do not need to post every day. One strong post per week is enough if it creates trust and starts conversations.
Here are the post types that work best:
- A clear opinion on your market or space
- A real-world result with screenshots or proof
- A simple how-to framework
- Behind-the-scenes thinking or lessons from your process
Each post should invite people to engage or message you. From there, follow up with value and see where the conversation leads.
5. Build Trust in Layers
People don’t buy after one post or message. They buy from people they’ve seen multiple times, heard from consistently, and come to trust.
Build trust across layers:
- Show up where your buyers already are, both online and in person
- Share results, testimonials, or useful frameworks
- Join real conversations in Slack groups, webinars, or live events
- Collaborate with trusted voices to borrow credibility when needed
This approach works better than relying on cold DMs or one-off posts.
6. Turn Engagement into a System
This is not about working harder. It is about creating a light, repeatable system.
Here’s what that might include:
- A simple content calendar with 1 to 2 weekly posts
- A spreadsheet or Notion page to track comments and connections
- A running list of people who engage with your content
- A few saved templates for follow-up DMs and lead magnets
- A weekly checklist to stay consistent
You do not need to become an influencer. You just need to show up with value in the right places and keep track of who is responding.
Bring It All Together
This system has helped founders and teams generate over $100K in revenue using nothing but smart engagement, relevant content, and consistent follow-up.
No hacks. No spam. Just visibility, credibility, and conversations that move toward real pipeline.
If you are looking to scale revenue using LinkedIn, it starts with being intentional and showing up where it matters.
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