Resources built for founders

Everything here is built on what we've learned working with founders in the trenches. No theory. Just what works.

PlaybooksVideosWorkshops
Videos

Learn by watching

Founder conversations and tactical walkthroughs.

37 min watch

Founder-Led Sales: The Practical GTM Template We Actually Use

A tactical walkthrough of the exact sales template we use to structure founder-led outreach. Clear messaging, clean qualification, and repeatable early traction without overcomplicating the stack.
59 min watch

Selling on LinkedIn: What Actually Works for Early-Stage Founders

A focused session on turning LinkedIn into a consistent pipeline channel. Positioning, content angles, outbound discipline, and how founders can drive revenue without hiding behind brand pages.
60 min watch

Mind the Gap: Fixing the Disconnect Between Sales and Buyers

A practical discussion on why sales conversations stall and how to realign messaging with real buyer psychology. Ideal for founders who feel traction slipping despite activity.
56 min watch

Buyer Engagement: From First Message to Signed Contract

A step-by-step breakdown of managing early sales conversations. From initial outreach to objection handling and closing rhythm, built specifically for B2B startup founders.
30 min watch

Sales Psychology: The Real Blockers Behind Slow Growth

A candid conversation on the psychological traps founders fall into when selling. We unpack behavioural patterns, buyer perception, and how to build confidence-driven sales motion.
35 min watch

Building a Revenue Engine in B2B SaaS

A deep dive into founder-led growth, structured GTM systems, and what it really takes to move from hustle to predictable pipeline in B2B SaaS.
21 min watch

Ownership & Modern Sales: Rethinking Founder-Led Growth

A discussion on sales ownership, leadership mindset, and building sustainable growth without burning out your team. Strategic, reflective, and grounded in real operator experience.

Not sure yet?

Tell us about your stage and what you need. We'll recommend the best fit.

What's your biggest GTM challenge right now?

Share your situation and we'll match you with the right option and founder

Book an Advisory Call

Want to understand the differences better?

Each option is designed for different stages and working styles. We can walk you through which makes sense for where you are.

Book an Advisory Call