Should we hire an in-house marketing team or use a fractional one?

What does an in-house marketing team actually cost?

A Head of Marketing, growth marketer, content lead, SDR and marketing-operations hire land near £250,000 a year in UK salary before tools, recruitment or agencies.

That is not an argument against hiring. Permanent people are good value when the offer, segment and sales process already repeat. The question is what they walk into.

What goes wrong when you hire before the system exists?

Separate hires arrive to separate versions of the plan. Marketing describes one buyer, outbound targets another, and content speaks to a third.

The expensive part is paying a full team while it spends its first two quarters deciding what the team is for.

What does Forte do instead?

Forte takes over your go to market and marketing: the offer, segments, outbound, founder content, follow-up, CRM, automation and weekly operating rhythm. It builds, improves and runs the motion to get you results, with campaigns live inside the first weeks.

There is no separate strategy phase followed by execution. The work is built, run and improved as one motion.

When is hiring the right answer?

Hire when the offer and segment have stopped moving, the sales process repeats and the job is to do more of something proven. A future hire then inherits live campaigns, documented processes and accumulated learning.

What if we only want outbound?

A buyer receives a message, then checks the founder, website, proof and case studies before replying. Forte runs outbound and inbound together because the buyer experiences them together. A company that wants only sending is better served elsewhere.